It’s no secret—2025 hasn’t started off easy for spa retailers. With tariffs raising costs and economic uncertainty slowing consumer spending, many stores are feeling the pinch. But before you slash prices or panic, let’s talk about one powerful strategy to boost revenue and add more value: bundle deals.
In tight times, smart packaging sells. Instead of focusing on individual items, retailers can increase cart value and differentiate themselves by offering curated spa bundles—and upselling accessories that make the overall purchase feel worth it.
Why Bundles Work When Budgets Shrink
Today’s shopper wants more for their money. And that’s where bundled packages come in. By combining a hot tub with essential accessories—like covers, maintenance kits, water care, and steps—you position the deal as both convenient and cost-saving. It simplifies the buying decision and offers customers everything they need in one smart, streamlined offer.
Here’s the kicker: this approach doesn’t just increase the average sale size—it also adds perceived value, which is exactly what hesitant buyers need right now.
Upsell With Purpose: PowerStep Spa Steps as a Key Differentiator
This is where most retailers miss a major opportunity. Basic spa steps might get the job done, but they don’t add any wow to your package. PowerStep Spa Steps change that.
When you include PowerStep’s Designer Series steps in your bundles, you’re offering a product that’s not only functional but visually stylish—designed to match modern outdoor decor with custom color combos and sleek black risers. It immediately elevates your spa package and sets it apart from your competitor down the street who's still offering the same generic steps.
Let customers know: this isn't just a step—it's part of their spa’s look.
Create Themes That Sell
Try bundling by theme:
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Wellness Bundle: Spa + PowerStep + aromatherapy kit + soft towel set.
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Family Package: Spa + PowerStep + child-safe water care + cover lift.
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Luxury Upgrade: Spa + PowerStep + Bluetooth sound system + LED lighting + upgraded cover.
Each bundle feels like a complete experience, not just a product.
Final Tip: Market the Bundle, Not Just the Price
Customers want to feel smart about their spending. Use signage, digital ads, and social media to show what’s included in the bundle, and highlight the total savings if bought separately.
In uncertain times, people still spend—but only if it feels like real value. By creatively bundling and including PowerStep Spa Steps as a high-end yet accessible accessory, you’re offering more than just a product—you’re offering a lifestyle.
Step up your retail strategy at powerstep.us and give your customers a reason to say yes—even when the economy says wait.