When it comes to spa marketing, most retailers focus on in-store promotions and digital ads. But what about the space outside your store? Your front sidewalk, local neighborhoods, and even drive-by traffic offer powerful opportunities to boost spa sales, especially when customers are actively seeking wellness and home improvement solutions.
Here’s how to use external marketing strategies to get noticed, stand out, and find new hot tub and spa customers—even before they walk through your doors.
Start With Curb Appeal
First impressions matter. If your storefront doesn’t pop from the street, you’re missing potential foot traffic.
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Use pop-up banners or sidewalk signs to advertise spa sales or seasonal offers like “Spring Soak Specials” or “Wellness Packages.”
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Add window clings showing off trending spa colors or tech features.
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Consider outdoor lighting to showcase your store even after dark—perfect for evening shoppers.
You can get custom banners made affordably at local print shops or order them online. They're easy to rotate with each season or sale, making your promotions feel fresh and relevant.
Bring the Spa to the People
Local visibility goes beyond your storefront. Bring your spa products where your customers already are.
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Set up a mobile display tent with a dry spa model and a PowerStep Designer Series step at a weekend farmer’s market or home expo. These steps are available in a variety of designer colors and look great as part of a lifestyle setup.
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Partner with local businesses like landscapers or patio furniture stores and offer joint weekend displays.
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Try a neighborhood “spa pop-up” in a model home or community event to introduce new buyers to what you offer.
These efforts not only show off your products—they build relationships and give customers a low-pressure space to explore.
Wrap It Up—Literally
Another smart tactic? Vehicle wraps.
Your delivery truck or service van can become a rolling billboard. With bright imagery, your logo, and a clear message like “Relax. Renew. Restore. Your Backyard Spa Awaits,” you create brand awareness everywhere you go.
Bonus tip: Add your website URL, phone number, and a scannable QR code to take users directly to your spa specials.
Be Seen Before They're Shopping
How to get more spa and hot tub sales starts by being visible—long before someone decides to buy. It takes about seven views to get someone to remember or even recognize your brand!
Use the space outside your store, in your community, and even on the road to plant the seed. Whether it’s a banner, tent, or vehicle wrap, it’s all about showing customers what’s possible in their own backyard.
And don’t forget, details matter. Featuring accessories like the PowerStep Spa Step in your outdoor displays helps customers envision a complete spa environment that’s stylish, safe, and easy to use.
Ready to boost your spa sales with smart, cost-effective marketing? Start with what’s right outside your door—and build from there.