From “Nice to Have” to “Must-Have”: Accessories That Complete a Spa Purchase
Selling a hot tub isn’t just about the shell, the jets, or the pump system anymore. Today’s spa buyers are investing in an experience, and dealers who understand this shift are the ones increasing ticket size without discounting.
The difference between a spa that feels “installed” and one that feels complete often comes down to accessories.
Why Accessories Matter More Than Ever
Modern spa shoppers are informed. They’ve scrolled through social media, browsed lifestyle content, and walked into your showroom with an image in mind of what spa ownership should feel like. When accessories are treated as optional add-ons, that vision can fall apart.
Instead, accessories should be positioned as essential components of the overall spa setup — not afterthoughts.
The Entry Experience Sets the Tone
One of the most overlooked moments in spa ownership is the first step in and out of the tub. An unstable or mismatched step can undermine the premium feel of even the most expensive spa.
This is where a well-designed solution like the PowerStep Spa Step becomes a must-have. A sturdy, slip-resistant step that’s properly scaled to the height of the spa enhances safety while reinforcing a sense of quality and intention. When shown in the showroom as part of the display — rather than on a shelf — it helps customers visualize a finished, luxury setup.
Selling the Complete Solution
Dealers who bundle accessories into spa packages consistently see stronger close rates. Instead of asking customers to decide on accessories individually, the conversation shifts to:
“This is how your spa is meant to be used.”
Including spa steps, covers, handrails, and basic care products in a single offering reduces friction at checkout and increases perceived value. The PowerStep Spa Step fits naturally into these bundles because it solves both practical and aesthetic concerns in one product.
Elevating Showroom Presentation
How accessories are displayed matters. Spa steps placed directly in front of hot tubs — scaled correctly to the spa’s height — reinforce their role as part of the system, not an accessory after the fact.
When customers see the spa step as part of the visual presentation, it no longer feels optional. It feels expected.
Accessories as Margin Builders
Unlike core spa units, accessories typically carry strong margins and minimal logistical complexity. Promoting must-have items like spa steps allows dealers to increase average order value while improving customer satisfaction post-delivery.
Fewer follow-up complaints. Fewer safety concerns. A more polished final result.
Turning “Nice” Into Necessary
The most successful dealers don’t ask customers if they want accessories — they show them why they need them. By reframing items like the PowerStep Spa Step as part of the complete spa experience, dealers elevate both the product and the purchase itself.
A finished spa sells better than a bare one — every time.