In a competitive spa market, it’s not enough to just wait for customers to walk through the door—you need to give them a reason to visit. That’s where "Host and Sell" comes in. It’s one of the most effective spa marketing strategies: hosting small, fun, and engaging events that turn casual interest into real sales.
Here’s how to plan it, why it works, and how to use this strategy to connect with your community—and increase your spa and hot tub sales.
What Is “Host and Sell”?
"Host and Sell" means creating an event or experience in your showroom or a nearby location that brings people in, educates them, and sells them on the lifestyle—not just the product. Think of it as a spa-themed open house mixed with a fun social vibe.
The goal? To connect with customers emotionally and let them experience the idea of owning a spa—before they commit.
Event Ideas to Get You Started
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Spa & Sip Night
Invite customers for an evening of wine, mocktails, and light snacks while showcasing your best-selling hot tubs. Offer demos with the spa running (no swimsuits needed), so they can see lighting, jets, and tech in action. -
Backyard Wellness Showcase
Partner with a local landscaper, patio furniture retailer, or lighting specialist to create a mini “backyard oasis” in your store or parking lot. Display accessories like the PowerStep Designer Series Spa Step to show how style and function come together. -
Mother’s Day or Valentine’s “Soak & Style” Events
Offer spa gift ideas, run a short relaxation workshop, and bundle in spa accessories, candles, or wellness gifts. These themed events help you connect emotionally with buyers and tie into gift-giving. -
Hot Tub Happy Hour
A Friday night event with snacks, music, and raffles. Throw in a limited-time sale, offer a free upgrade, or include an accessory package for attendees who purchase during the event.
How to Promote It
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Use Facebook Events and targeted local ads
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Send invites to your email list and VIP customers
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Partner with local wellness businesses or influencers
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Use signage outside your store and around town
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Go live on Instagram or Facebook during the event with a quick showroom tour
Consistency is key. Promote it a couple of weeks in advance, post sneak peeks of what’s coming, and offer RSVP perks like “first pick on sale items” or a free spa accessory.
Why This Works
Hosting events taps into how to find new spa customers by bringing the product to life. Shoppers are more likely to buy when they’ve had a memorable experience and felt emotionally connected to your brand.
And here's the kicker: People who attend a showroom event are up to 98% more likely to purchase compared to cold leads (source: eventtrack). Plus, these customers are more likely to add on accessories like the PowerStep Spa Step, lighting, or cover lifters because they’ve seen the full experience in action.
Keep It Simple
Don’t overthink it. A simple coffee and donut Saturday event can still drive results if it's inviting and well-timed. Have a friendly staff member ready to walk people through the features and options.
Add value, create atmosphere, and make it personal—and you’ll sell more spas without the hard pitch.
Need help putting together your first “Host and Sell” event? Or looking for signage, spa steps, and visual merchandising ideas? Visit powerstep.us and Step up to better spa sales.