Social media isn’t just a place for funny videos and vacation pics—it’s a goldmine for spa and hot tub retailers looking to connect with customers and grow their business. With the right strategy, you can increase visibility, drive sales, and turn casual browsers into loyal buyers.
But here’s the key—consistency. If you’re not posting regularly, you’re missing out. Social media rewards businesses that show up, engage, and keep the conversation going. So, let’s break down the best platforms for spa and hot tub marketing and how you can step up your social media game.
The Best Social Platforms for Spa & Hot Tub Retailers
Instagram & Facebook – Show Off the Dream
Let’s be real—hot tubs sell a lifestyle. People want to picture themselves unwinding in a spa after a long day, and Instagram and Facebook are perfect for selling that experience.
- Post high-quality images of backyard spas, complete with accessories like PowerStep spa steps.
- Share before-and-after transformations to show how a spa can elevate any outdoor space.
- Use Instagram Reels & Facebook Stories for quick, engaging videos—think spa maintenance tips, new product arrivals, or customer testimonials.
📌 Post Idea: A “Hot Tub of the Week” series featuring a stunning spa setup, plus a breakdown of the accessories that complete the look.
Pinterest – Tap Into Backyard Inspiration
Pinterest is where homeowners and designers go for backyard spa ideas, so you need to be there.
- Create Pinterest boards featuring spa layouts, trending colors, and must-have accessories like spa steps.
- Optimize pin descriptions with SEO-friendly keywords like "best spa accessories", "hot tub stair", and "backyard entertaining ideas".
- Link back to your website so customers can shop directly from your pins.
📌 Post Idea: A "Backyard Spa Retreat" board with PowerStep spa steps in different setups, plus DIY decor inspiration.
TikTok – Quick, Fun, & Engaging
TikTok isn’t just for dancing—it’s where trends start. Spa retailers can use it to create fun, short videos that educate and entertain.
- Show the installation process for spa steps (quick and easy = more sales!).
- Post satisfying spa cleaning videos—people love watching transformations.
- Feature real customers enjoying their hot tubs and accessories.
📌 Post Idea: A "Spa Glow-Up" video showing a basic hot tub setup vs. a fully accessorized, stylish retreat with PowerStep.
YouTube – Educate & Sell
Long-form content shines on YouTube, making it the best platform for deep dives into products, tutorials, and customer Q&As.
- Create how-to videos on spa maintenance, choosing the right accessories, and maximizing spa longevity.
- Showcase spa setups that highlight PowerStep’s different styles and colors.
- Answer common customer questions—this builds trust and establishes your brand as an expert.
📌 Post Idea: A "Complete Guide to Choosing the Best Spa Step" video comparing PowerStep options and explaining what to look for.
The Key to Social Media Success: Stay Consistent
The biggest mistake retailers make? Inconsistency. Social media isn’t a one-time effort—it’s about building relationships over time.
- Post at least 3-4 times per week on your top platforms.
- Engage with comments and respond to customer questions.
- Use seasonal promotions and limited-time discounts to create urgency.
- Test different types of content (images, videos, carousels) to see what resonates best with your audience.
If you’re not sure where to start, just start posting. Anything is fine. Remember, the more active you are, the better your results will be.
Ready to step up your spa retail marketing? Start using social media strategically, and watch your customer base—and sales—grow! Need help? Contact us today!