There's something interesting that happens when people shop for a hot tub. They're not really buying a shell filled with water. They're buying Friday nights with friends. Family time. Relaxation after work. They're imagining what life will feel like once the spa is installed.
That's why smart retailers don't just sell hot tubs—they sell complete backyard experiences.
And summer is the perfect time to make that happen.
Stop Selling Accessories One at a Time
Many dealers wait until the end of the sale to ask, "Do you want steps?" or "Would you like a cover lifter?"
By then, the customer has already mentally spent their budget.
Instead, think in terms of packages.
Customers want simplicity. They want someone to tell them what they'll need so they can enjoy their spa from day one.
That's where Backyard Ready packages shine.
The Summer Ready Package
Keep it simple.
Include:
- PowerStep Spa Step
- Cover lifter
- Starter chemical kit
- Delivery and setup
Instead of talking about individual accessories, present it as everything needed to start enjoying the spa immediately.
Customers appreciate convenience.
The Family Fun Package
Families shopping during summer are already imagining kids, grandkids, and backyard gatherings.
Build a package around that vision:
- PowerStep® Spa Step for safe entry
- Premium cover lifter
- Water care package
- Floating drink tray
- LED lighting
When customers see the whole experience, price becomes less important.
Why PowerStep® Belongs in Every Package
One accessory customers instantly understand is the step.
- A spa without steps feels unfinished.
- A spa with a PowerStep® looks complete and install-ready.
- More importantly, customers recognize the value immediately. The wide platform and slip-resistant surface add safety and convenience, while the clean design enhances the overall appearance of the installation.
PowerStep isn't just another add-on.
It's part of the experience.
Sell Ownership, Not Products
People don't dream about chemicals. They dream about relaxing under the stars.
They dream about family gatherings and weekend parties. That's why the best retailers merchandise entire lifestyles instead of individual items.
Create Backyard Ready packages.
- Show every spa with water.
- Put a PowerStep® in front of every display.
- And let customers picture themselves enjoying the finished backyard they came in looking for.
Because complete packages sell easier, create happier customers, and increase profits without relying on discounts.