Let’s be real—selling spas and hot tubs isn’t what it used to be. The last couple of years have been rough for many retailers, and with sales slowing, it’s easy to feel like you’re just treading water. But don’t hit the panic button yet! Now is the time to rethink strategies, tighten up operations, and get creative.
Don’t Stop Marketing—Just Get Smarter About It
One of the biggest mistakes spa retailers make when sales slow down is cutting marketing efforts. Sure, it’s tempting to trim expenses, but disappearing from customers’ radars only makes things worse. Instead of slashing your budget, focus on cost-effective marketing strategies.
“During slow periods, doubling down on brand awareness is crucial,” says marketing expert Neil Patel a global marketer. “If you stop engaging your audience, your competitors will step in.”
Lean into organic marketing like SEO, email campaigns, and social media. Optimize your website with keywords like "best hot tub deals" and "affordable spa financing" to attract buyers searching online.
Re-engage Your Existing Customers
New customer acquisition can be expensive, but your past buyers already know and trust you. Reach out with targeted promotions on accessories, maintenance packages, or referral incentives. A well-timed email or phone call could bring in easy sales.
Rethink Your Inventory Strategy
If high-end spas aren’t moving, consider diversifying your product range. Adding affordable spa steps, covers, or water care products can create new revenue streams. “A slow season is a great time to test lower-priced, high-margin items,” says retail strategist Barbara Crowell of Rimrock Capitol LLC .
Host Low-Cost, High-Impact Events
If foot traffic is slowing, give people a reason to visit. Host a “Spa Night” with live demos, financing Q&As, and exclusive discounts. Partner with local businesses like landscapers or wellness centers to co-market the event.
Adapt, Don’t Retreat
The retailers who survive downturns are the ones who innovate. Stay visible, get creative, and use this time to build stronger connections with customers. The market will bounce back—make sure you’re ready when it does.