Go Back to the Customers You Already Have
A customer who purchased a spa five years ago probably doesn't need another hot tub today. But take a look at everything surrounding that spa.
How are their steps holding up? Is their cover getting heavy or faded? Is the cover lifter still working properly? Do they need filters, chemicals, replacement accessories, or other upgrades?
Instead of waiting for those customers to walk back into the showroom, give them a reason to come back.
A simple email with a message such as "Is Your Spa Ready for Another Season?" can start the conversation without requiring a big sale or discount.
Replacement Spa Steps Are an Easy Upgrade
Spa steps are particularly interesting because they're used every single time someone gets in or out of the hot tub.
Yet they're easy for customers to overlook until the old steps start fading, cracking, becoming unstable, or simply looking worn next to the spa.
That's an opportunity to introduce customers to PowerStep® Spa Steps.
Rather than positioning PowerStep as just another accessory, talk about it as an upgrade to the spa they already enjoy. A sturdy design, wide stepping surface, and slip-resistant tread can improve both the appearance and everyday usability of an existing hot tub installation.
You don't have to sell another $10,000 spa to create a worthwhile transaction.
Sometimes you just need to sell a better set of steps.
Get Your Service Team Involved
Your technicians may actually be some of your best salespeople.
They're already visiting customers' homes and seeing their spa installations firsthand. Train them to notice aging covers, worn steps, old lifters, and other items that may need replacement.
The conversation doesn't need to feel like a sales pitch.
Something as simple as, "Your spa is looking good, but those steps are starting to show their age. We have a much sturdier replacement available if you'd like us to show you one," can generate a sale.
Small Sales Keep Customers Connected
Accessory sales aren't just about today's revenue.
Every interaction keeps your dealership connected to the customer.
The person who buys a PowerStep today may need a cover next year. Eventually, that same customer will need another hot tub.
And when that day comes, you want your dealership to be the first place they think about.When the market gets tough, don't overlook the customers you've already earned.
Your next sale may already have a hot tub in their backyard.